Enhancing financial and economic yield in tourism: business interviews: financial yield benchmarks
The purpose of this brief technical report is to calculate and examine financial yield from results provided by the 65 businesses within the SME business interviews. These results are then examined alongside sector profiles for corresponding business sectors as generated from a comprehensive analysis of the NZ Tourism. They provide an important test for the development of financial yield calculations while serving to demonstrate the reliability of the interview sample.... [Show full abstract]
Keywordstourism yield; economic yield; yield management; pricing structures; tourism economics; financial performance; economic performance; tourism investment; tourism management; tourism marketing
Fields of Research1506 Tourism
TypeReport (Commissioned Report)
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Enhancing financial and economic yield in tourism: sector performance and business benchmarks report Moriarty, John (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)Establishing the economic contribution of visitor activities to national or local gross domestic product (GDP) has been the primary use of Tourism Satellite Accounts (TSA). Visitor consumption is distributed throughout ...
Lincoln University. Tourism Recreation Research and Education Centre; New Zealand. Ministry of Tourism; Tourism Industry Association New Zealand; Tourism New Zealand (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)In recent years, ‘yield’ has become a central issue in tourism development with many operators and policy analysts now seeking ‘high yield’ tourism. Attempts to maximise yield have sometimes focussed on maximising volume ...
Enhancing financial and economic yield in tourism: division benchmarks for New Zealand tourism characteristic and tourism related industries 1999-2003 Moriarty, John (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)Performance monitoring and benchmarking are important contributors to policy and planning processes. Tourism presents particular challenges as visitor expenditure supports a broad spectrum of commercial activity throughout ...