Enhancing financial and economic yield in tourism: business interviews: financial yield benchmarks
The purpose of this brief technical report is to calculate and examine financial yield from results provided by the 65 businesses within the SME business interviews. These results are then examined alongside sector profiles for corresponding business sectors as generated from a comprehensive analysis of the NZ Tourism. They provide an important test for the development of financial yield calculations while serving to demonstrate the reliability of the interview sample.... [Show full abstract]
Keywordstourism yield; economic yield; yield management; pricing structures; tourism economics; financial performance; economic performance; tourism investment; tourism management; tourism marketing
Fields of Research1506 Tourism
TypeReport (Commissioned Report)
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Enhancing financial and economic yield in tourism: business support programme for small and medium enterprises: existing initiatives and delivery mechanisms Wason, Karen M.; Sleeman, R.; Simmons, David G. (Lincoln University. Tourism Recreation Research and Education Centre.Lincoln, Canterbury, 2007-11)This report has been prepared as part of the ‘Enhancing Financial and Economic Yield in Tourism’ programme of research funded by The Ministry of Tourism and the Tourism Industry Association. It brings together what we have ...
Enhancing financial and economic yield in tourism: public sector: local government and regional yield report Butcher, G.; Lennox, J.; Becken, Susanne; Simmons, David G. (Lincoln University. Tourism Recreation Research and Education CentreLincoln, Canterbury, 2007-11)The programme “Enhancing Financial and Economic Yield in Tourism” has included a range of investigations into various dimensions of private sector yield of tourism businesses, as well as public sector yield of tourism at ...
Enhancing financial and economic yield in tourism: public sector: central government benefits and costs of tourism Cullen, Ross; Becken, Susanne; Butcher, G.; Lennox, J.; Simmons, David G.; Taylor, N. (Lincoln University. Tourism Recreation Research and Education CentreLincoln, Canterbury, 2007-11)This report describes the national public sector direct inputs, and outline society’s indirect inputs, into tourism production and consumption. The public sector and societal benefits that accrue from tourism will also be ...