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Enhancing financial and economic yield in tourism: small tourism business survey report

Research Archive

Enhancing financial and economic yield in tourism: small tourism business survey report

Wason, K. ; Sleeman, R. ; Simmons, D.
Type: Report (Commissioned Report)
Permalink: https://hdl.handle.net/10182/280
Originally published: 2007-11 as Yield Research Programme Report by Lincoln University. Tourism Recreation Research and Education Centre. and available at http://hdl.handle.net/10182/280
Keywords: tourism management; tourism economics; financial performance; economic performance; tourism investment; tourism yield; economic yield; yield management; pricing structures; tourism marketing
Fields of Research: 1506 Tourism

Abstract:

This study reports on a survey of small tourism businesses in New Zealand. In particular it focusses on the smallest of tourism's businesses – those comprising five or fewer full-time employees (FTEs). As such it provides one of a number of viewpoints on the functioning of the tourism sector in the New Zealand economy. This small business survey forms part of a wider study funded by the Ministry of Tourism and New Zealand Tourism Industry Association (TIANZ) to examine and develop tools to enhance the financial and economic yield of tourism in New Zealand. Alongside this study is an analysis of data gathered from the Tourism Satellite Account which provides a 'top down' analysis of financial and economic data recorded by Statistics New Zealand, and an analysis of tourism enterprises employing greater than six FTEs which will be available from the Ministry of Economic Development's Business Operations Survey due for completion in April 2006.

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