Enhancing financial and economic yield in tourism: small tourism business survey report
This study reports on a survey of small tourism businesses in New Zealand. In particular it focusses on the smallest of tourism's businesses – those comprising five or fewer full-time employees (FTEs). As such it provides one of a number of viewpoints on the functioning of the tourism sector in the New Zealand economy. This small business survey forms part of a wider study funded by the Ministry of Tourism and New Zealand Tourism Industry Association (TIANZ) to examine and develop tools to enhance the financial and economic yield of tourism in New Zealand. Alongside this study is an analysis of data gathered from the Tourism Satellite Account which provides a 'top down' analysis of financial and economic data recorded by Statistics New Zealand, and an analysis of tourism enterprises employing greater than six FTEs which will be available from the Ministry of Economic Development's Business Operations Survey due for completion in April 2006.... [Show full abstract]
Keywordstourism management; tourism economics; financial performance; economic performance; tourism investment; tourism yield; economic yield; yield management; pricing structures; tourism marketing
Fields of Research1506 Tourism
TypeReport (Commissioned Report)
Showing items related by title, author, creator and subject.
Warren, Julie A. N. (Lincoln College, University of Canterbury, 1985)Present tourism development strategies in New Zealand reflect the confidence of Government and private enterprise in the industry's capacity to contribute to the nation's economic growth. Fieldwork in Geraldine, Akaroa and ...
Simmons, David G.; Wilson, Judith (Lincoln UniversityChristchurch, 2015-12-01)This report examines the last ten years of tourism in New Zealand and gives a snapshot of the current state and performance of the tourism industry. It is the fifth publication in an annual series produced by Lincoln ...
O'Fallon, Carolyn E. (Lincoln University, 1994)Very few meta-theoretical frameworks have been applied to the field of tourism studies despite the vast amount of literature produced. In this thesis a public choice theoretical framework is applied to tourism to evaluate ...