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    "You felt like lingering..." experiencing "real" service at the winery Tasting Room

    Charters, S.; Fountain, Joanna M.; Fish, N.
    Abstract
    There is a growing body of research on the experience of visitors to winery tasting rooms, and their expectations and satisfaction. This overview uses qualitative research in Australia and New Zealand to examine a number of themes relating to the visitor's experience in the tasting room, including the impact of the size of the winery, the nature of the service encounter, and the effect of paying for wine. The significance of these themes is placed in the context of the experience economy and the provision of hospitality generally. The practical relevance of the article is to relate consumers' expectations and perceptions of tasting rooms to the goals of wineries generally, and also the issue of wine quality as a significant factor in the experience, with some specific recommendations for further research and for the implementation of practical outcomes for a successful tasting room. © 2009 SAGE Publications.... [Show full abstract]
    Keywords
    wine tourism; hospitality; service experience; service quality; Sport, Leisure & Tourism
    Fields of Research
    1504 Commercial Services; 1505 Marketing; 1506 Tourism
    Date
    2009
    Type
    Journal Article
    Collections
    • Department of Tourism, Sport and Society [625]
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    © 2009 SAGE Publications
    Citation
    Charters, S., Fountain, J. and Fish, N. ''You felt like lingering . . .'' : experiencing ''real'' service at the winery tasting room. Journal of Travel Research, 48(1), 122-134.
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