Enhancing financial and economic yield in tourism: sector performance and business benchmarks report
Establishing the economic contribution of visitor activities to national or local gross domestic product (GDP) has been the primary use of Tourism Satellite Accounts (TSA). Visitor consumption is distributed throughout numerous sectors of the economy where expenditure, value-added and the financial yield of constituent enterprises provides a mechanism for comparing the performance of tourism’s characteristic industries against the rest of the economy. This paper submits that measures of economic performance at sector level and financial yield at enterprise level are more reliable indicators of tourism’s sustainability within an economy than volumetric measures such as visitor consumption or income. The concept of tourism yield is revisited, defined and measured in terms of enterprise-level economic performance. Furthermore, this paper outlines a methodology based on economic value measurements for determining the relative performance of sectors contributing to a TSA.... [Show full abstract]
Keywordstourism yield; economic yield; yield management; pricing structures; tourism economics; financial performance; economic performance; tourism investment; tourism management; tourism marketing
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Wilson, Jude; Riley, Steve (Tourism Industry Association (TIA) and Lincoln University., 2011)The Tourism Industry Association of New Zealand’s (TIA) annual State of the Sector 2011 has been prepared in partnership with Lincoln University. The objective of this is to understand better how the tourism sector sees ...
Lincoln University. Tourism Recreation Research and Education Centre; New Zealand. Ministry of Tourism; Tourism Industry Association New Zealand; Tourism New Zealand (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)In recent years, ‘yield’ has become a central issue in tourism development with many operators and policy analysts now seeking ‘high yield’ tourism. Attempts to maximise yield have sometimes focussed on maximising volume ...
Enhancing financial and economic yield in tourism: division benchmarks for New Zealand tourism characteristic and tourism related industries 1999-2003 Moriarty, John (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)Performance monitoring and benchmarking are important contributors to policy and planning processes. Tourism presents particular challenges as visitor expenditure supports a broad spectrum of commercial activity throughout ...