Enhancing financial and economic yield in tourism: sector performance and business benchmarks report
Establishing the economic contribution of visitor activities to national or local gross domestic product (GDP) has been the primary use of Tourism Satellite Accounts (TSA). Visitor consumption is distributed throughout numerous sectors of the economy where expenditure, value-added and the financial yield of constituent enterprises provides a mechanism for comparing the performance of tourism’s characteristic industries against the rest of the economy. This paper submits that measures of economic performance at sector level and financial yield at enterprise level are more reliable indicators of tourism’s sustainability within an economy than volumetric measures such as visitor consumption or income. The concept of tourism yield is revisited, defined and measured in terms of enterprise-level economic performance. Furthermore, this paper outlines a methodology based on economic value measurements for determining the relative performance of sectors contributing to a TSA.... [Show full abstract]
Keywordstourism yield; economic yield; yield management; pricing structures; tourism economics; financial performance; economic performance; tourism investment; tourism management; tourism marketing
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Warren, Julie A. N. (Lincoln College, University of Canterbury, 1985)Present tourism development strategies in New Zealand reflect the confidence of Government and private enterprise in the industry's capacity to contribute to the nation's economic growth. Fieldwork in Geraldine, Akaroa and ...
Simmons, David G.; Wilson, Judith (Lincoln UniversityChristchurch, 2015-12-01)This report examines the last ten years of tourism in New Zealand and gives a snapshot of the current state and performance of the tourism industry. It is the fifth publication in an annual series produced by Lincoln ...
O'Fallon, Carolyn E. (Lincoln University, 1994)Very few meta-theoretical frameworks have been applied to the field of tourism studies despite the vast amount of literature produced. In this thesis a public choice theoretical framework is applied to tourism to evaluate ...