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dc.contributor.authorNguyen, Van T.en
dc.date.accessioned2010-12-05T23:22:17Z
dc.date.issued2006en
dc.identifier.urihttps://hdl.handle.net/10182/2946
dc.description.abstractYield has become a central issue in tourism development. The New Zealand Tourism Strategy 2010 has called for a sustainable yield in two of its four key principles for the sector's long-term prosperity. Despite the rhetoric about tourism yield, little is known of its meaning or measurement, especially among tourism proprietors. A broad measure is required to address the questions of financial, economic and community-based sustainability at each level of the sector. That is, one that not only captures an accurate financial and economic measure of a high yield but also measures the sustainability of community and public assets. This is a pilot study of tourism proprietors' perceptions of business performance tools and yield management strategies among tourism businesses in Akaroa Township, a small coastal resort town on the east coast of the South Island of New Zealand. A mixed method approach (qualitative and quantitative) is employed in the study. Economic Value Added (EVA) is used as a quasi-experimental tool to measure the tourism business proprietors' perceptions and behaviour of measuring performance in New Zealand and their learning readiness for a new performance metric. The findings of the study indicate that many tourism proprietors have a poor understanding even of financial yield and of how to measure their business success. Many tourism proprietors are involved in the sector for a 'mixed bag' of motivations, which suggests that a measure of a purely financial yield will miss much of the true nature of their tourism investing and operating decisions. Trust is important to getting-in and getting alongside the people involved and an interactive approach to future studies is recommended.en
dc.format.extent1-167en
dc.language.isoenen
dc.publisherLincoln Universityen
dc.subjecttourism businessesen
dc.subjectNew Zealanden
dc.subjectAkaroaen
dc.subjectSMEsen
dc.subjectEVAen
dc.subjectbusiness performance toolsen
dc.subjectbusiness motivationen
dc.subjecttourism yielden
dc.titleMeasuring performance among New Zealand tourism businesses: an EVA evaluation in the Akaroa townshipen
dc.typeThesis
thesis.degree.grantorLincoln Universityen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Tourism Managementen
lu.contributor.unitLincoln Universityen
lu.contributor.unitFaculty of Environment, Society and Designen
lu.contributor.unit/LU/Faculty of Environment, Society and Design/STARen
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Environment, Society and Design
pubs.organisational-group/LU/Faculty of Environment, Society and Design/STAR
pubs.publication-statusPublisheden
dc.publisher.placeLincoln, Christchurchen


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