Now showing items 1-7 of 7
The ethically conscious flower consumer: Understanding fair trade cut flower purchase behavior in Germany
Fair trade flowers are an important niche product relevant to ethically conscious consumers. The study proposes a model that investigates key factors affecting the behavior of these cut flower consumers in Germany. The ...
It keeps the good boy healthy from nose to tail: Understanding pet food attribute preferences of US consumers
The study provides insights for marketing managers in specialized pet supplies retailers, as well as for vets and animal welfare organizations. This study proposes a model that investigates the importance pet owners place ...
Exploring key factors determining US consumer preferences for growing over buying fruit in pre-Covidian and Covidian times
This study provides insights for managers in the food retail sector, the horticultural industry, actors involved in community gardening and farmers’ markets. It proposes a model that investigates key factors determining ...
European expert buyers’ perceptions of New Zealand agri-food products and businesses: An explanation of the theory of buyer-seller relationships and country of origin theory
(Politeknik Negeri Bandung, 2021-07-03)
With agrifood export earnings so pivotal to New Zealand (NZ)’s economy, understanding how expert buyers perceive the country’s agrifood products and businesses is imperative. This holds particularly true for the European ...
Understanding apple attribute preferences of US consumers
An encyclopedia entry to enhance the understanding on fresh apples - building on the work of Meike Rombach, David Dean and Tim Baird
Understanding pet food attribute preferences of US consumers
This encyclopedia entry is dedicated to pet food attributes and builds on the work of Meike Rombach and David Dean. Partial least squares structural equation modelling shows that pet food purchase involvement positively ...
The ethically conscious flower consumer
The entry discusses key factors which are relevant to consumers that are interested in buying fairtrade cut flowers and builds on the work of Meike Rombach, David Dean, Nicole Widmar and Vera Bitsch.