Now showing items 1-3 of 3
Use of social media in the Australian and New Zealand wine industries
(Winetitles Pty Ltd, 2015-08)
Wineries are keen to adopt social media, but they struggle to identify the return on investment and there appears to be a distinct level of strategy regarding adoption. Sharon L Forbes, from the Faculty of Agribusiness and ...
Using social media for consumer interaction: An international comparison of winery adoption and activity
(Elsevier on behalf of UniCeSV, University of Florence, 2018-12)
With the rapid adoption of social media by consumers, it is increasingly important for retailers to investigate and consider their use and adoption of social media, and to know which activities are most effective. This can ...
Adoption of social media in the Australian and New Zealand wine industries
(Australian Business Education Research Association, 2015)
Purpose - This paper examines the adoption of social media technologies across the Australasian wine industries, how wineries are using social media, and the issues that limit adoption. Design/methodology/approach - Data ...