Now showing items 1-5 of 5
An exploratory analysis of marketing innovations in the New Zealand wine industry
(Academy of Wine Business Research, 2013)
Purpose: This paper provides an exploratory examination of innovative product, promotion, price and distribution strategies adopted by New Zealand wine companies. Design/methodology/approach: This study utilised secondary ...
Environmental management systems in New Zealand wineries: Is SWNZ the answer?
(Winetitles Media, 2012-07)
In recent years, various formal environmental management systems (EMS) have been developed and promoted by national and regional wine industry associations worldwide. Specifically, New Zealand Winegrowers, the national ...
Use of social media in the Australian and New Zealand wine industries
(Winetitles Pty Ltd, 2015-08)
Wineries are keen to adopt social media, but they struggle to identify the return on investment and there appears to be a distinct level of strategy regarding adoption. Sharon L Forbes, from the Faculty of Agribusiness and ...
Adoption of social media in the Australian and New Zealand wine industries
(Australian Business Education Research Association, 2015)
Purpose - This paper examines the adoption of social media technologies across the Australasian wine industries, how wineries are using social media, and the issues that limit adoption. Design/methodology/approach - Data ...
Exploratory analysis of marketing innovations in the New Zealand wine industry
(Lincoln University. Faculty of Commerce. Department of Business Management, Law and Marketing, 2013-09)
There is strong evidence that innovation is of key importance to ongoing business performance and success, but little previous research has examined innovation in terms of the wine industry. This exploratory study examined ...