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    Drivers and inhibitors in the acceptance of meat alternatives: The case of plant and insect-based proteins 

    de Koning, Wim; Dean, David L.; Vriesekoop, F.; Aguiar, L. K.; Anderson, Martin; Mongondry, P.; Oppong-Gyamfi, M.; Urbano, B.; Luciano, C. A. G.; Jiang, B.; Hao, W.; Eastwick, E.; Jiang, Z.; Boereboom, A. (MDPI, 2020-09)
    Insects as an alternative protein source has gained traction for its advantageous environmental impact. Despite being part of many traditional food cultures, insects remain a novelty in Western cultures and a challenging ...
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    Diagnostic tools to assess social media presence for marketers of experiential products: Exploring the wine-related social media interactions 

    Dean, David L.; Forbes, Sharon L.; Manna, Valerie A. (Bandung State Polytechnic, Indonesia, 2020-07-08)
    The purpose of this paper is to employ available search and analytical tools to explore the type and quality of information that can be derived from large scale social media interactions. Using graphical techniques such ...
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    Dean, David L. (2)
    Aguiar, L. K. (1)Anderson, Martin (1)Boereboom, A. (1)de Koning, Wim (1)Eastwick, E. (1)Forbes, Sharon L. (1)Hao, W. (1)Jiang, B. (1)Jiang, Z. (1)... View MoreKeyword
    1505 Marketing (2)
    150504 Marketing Measurement (2)070604 Oenology and Viticulture (1)150501 Consumer-Oriented Product or Service Development (1)150503 Marketing Management (incl. Strategy and Customer Relations) (1)marketing strategy (1)neophobia (1)social media network analysis (1)social name network (1)sociograms (1)... View MoreDate Issued2020 (2)
    This service is maintained by Learning, Teaching and Library
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