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The ethically conscious flower consumer: Understanding fair trade cut flower purchase behavior in Germany
Fair trade flowers are an important niche product relevant to ethically conscious consumers. The study proposes a model that investigates key factors affecting the behavior of these cut flower consumers in Germany. The ...
The ethically conscious flower consumer
The entry discusses key factors which are relevant to consumers that are interested in buying fairtrade cut flowers and builds on the work of Meike Rombach, David Dean, Nicole Widmar and Vera Bitsch.