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    Understanding pet food attribute preferences of US consumers 

    Rombach, Meike; Dean, David L. (MDPI, 2021-12-03)
    This encyclopedia entry is dedicated to pet food attributes and builds on the work of Meike Rombach and David Dean. Partial least squares structural equation modelling shows that pet food purchase involvement positively ...
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    It keeps the good boy healthy from nose to tail: Understanding pet food attribute preferences of US consumers 

    Rombach, Meike; Dean, David L. (MDPI, 2021-11)
    The study provides insights for marketing managers in specialized pet supplies retailers, as well as for vets and animal welfare organizations. This study proposes a model that investigates the importance pet owners place ...
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    Author
    Dean, David L. (2)
    Rombach, Meike (2)Keyword350601 Consumer behaviour (2)350602 Consumer-oriented product or service development (2)
    pet food (2)
    pet food involvement (2)pet owner (2)product attributes (2)3506 Marketing (1)350699 Marketing not elsewhere classified (1)... View MoreDate Issued2021 (2)
    This service is maintained by Learning, Teaching and Library
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