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Understanding pet food attribute preferences of US consumers
This encyclopedia entry is dedicated to pet food attributes and builds on the work of Meike Rombach and David Dean. Partial least squares structural equation modelling shows that pet food purchase involvement positively ...
It keeps the good boy healthy from nose to tail: Understanding pet food attribute preferences of US consumers
The study provides insights for marketing managers in specialized pet supplies retailers, as well as for vets and animal welfare organizations. This study proposes a model that investigates the importance pet owners place ...