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A phenomenological exploration into environmental orientation of firms in India
(Australia and New Zealand Marketing Academy., 2005-12)
This paper examines the environmental issues that organisations in India consider significant, the ways they deal with these issues and the factors that propel them to address environmental concerns. Depth interviews with ...
A view from the bottom of the pyramid: drivers of corporate environmentalism in developing countries
Drawing on perspectives from stakeholder, resource dependence, institutional and resource based theories and using a multiple-case inductive study, this research examines the drivers of corporate environmentalism in ...