Now showing items 1-1 of 1
Fonterra in the San Lu milk scandal - a case study of a New Zealand company in a product-harm crisis : a dissertation submitted in partial fulfillment of the requirements for the degree of Bachelor of Commerce with Honours at Lincoln University
(Lincoln University, 2011)
The 2008 Sanlu milk scandal shocked the whole China and world. It was a truly tragic crisis and should never happen again. Fonterra, as a company held a 43% share of Sanlu Group, was involved in this scandal. This case ...