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European expert buyers’ perceptions of New Zealand agri-food products and businesses: An explanation of the theory of buyer-seller relationships and country of origin theory
(Politeknik Negeri Bandung, 2021-07-03)
With agrifood export earnings so pivotal to New Zealand (NZ)’s economy, understanding how expert buyers perceive the country’s agrifood products and businesses is imperative. This holds particularly true for the European ...