Now showing items 1-5 of 5
Predicting consumer behaviour in tourism industry: Comparing Structural Equation Modelling (SEM) and multiple regression
(IOP Publishing, 2020-05-18)
The Indonesian creative tourism industry is currently flouring and competitive. In this competitive industry, the industry players' capability to predict their tourist behaviour is imperative. However, research to examine ...
Diagnostic tools to assess social media presence for marketers of experiential products: Exploring the wine-related social media interactions
(Bandung State Polytechnic, Indonesia, 2020-07-08)
The purpose of this paper is to employ available search and analytical tools to explore the type and quality of information that can be derived from large scale social media interactions. Using graphical techniques such ...
Drivers and inhibitors in the acceptance of meat alternatives: The case of plant and insect-based proteins
Insects as an alternative protein source has gained traction for its advantageous environmental impact. Despite being part of many traditional food cultures, insects remain a novelty in Western cultures and a challenging ...
The dimension of experience quality in agritourism industry: A factor analysis assessment
(Atlantis Press B.V., 2020-12-22)
This study aims to examine the experience of agritourism attractions and assess what dimensions are relevant to represent these variables. Literature studies show that limited attention to tourism experiences in the context ...
European expert buyers’ perceptions of New Zealand agri-food products and businesses: An explanation of the theory of buyer-seller relationships and country of origin theory
(Politeknik Negeri Bandung, 2021-07-03)
With agrifood export earnings so pivotal to New Zealand (NZ)’s economy, understanding how expert buyers perceive the country’s agrifood products and businesses is imperative. This holds particularly true for the European ...