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Diagnostic tools to assess social media presence for marketers of experiential products: Exploring the wine-related social media interactions
(Bandung State Polytechnic, Indonesia, 2020-07-08)
The purpose of this paper is to employ available search and analytical tools to explore the type and quality of information that can be derived from large scale social media interactions. Using graphical techniques such ...
Drivers and inhibitors in the acceptance of meat alternatives: The case of plant and insect-based proteins
Insects as an alternative protein source has gained traction for its advantageous environmental impact. Despite being part of many traditional food cultures, insects remain a novelty in Western cultures and a challenging ...