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dc.contributor.authorParr, Diana K.
dc.date.accessioned2011-02-13T23:34:37Z
dc.date.available2011-02-13T23:34:37Z
dc.date.issued1989
dc.identifier.urihttps://hdl.handle.net/10182/3250
dc.description.abstractThe purpose of this study is to describe and examine the tourist market segment of inbound holiday visitors to New Zealand who choose to travel without pre-booking their holiday. These travellers are known as Free Independent Travellers (FITs). They are considered to be a growth segment, but there is little known of their activities in New Zealand, who they are or why they choose to travel independently. Information about travellers and FITs in particular was collected through exit interviews at New Zealand's largest ports (Auckland and Christchurch international airports) during February and March 1988. As well as containing a description of holiday characteristics, demographic characteristics and lifestyle profiles of FITs, the results of the study indicate that: 1) some demographic and holiday characteristics are significantly associated with an independent travel style, 2) segmenting FITs using lifestyle identified five segments which were given descriptive names of, Sports People, Budgeters, Gregarious, Family Oriented and Comfort Seekers. Each lifestyle is associated with particular demographic and holiday characteristics consistent with their central life interest. This market research information could be utilised by tourism planners involved in designing suitable products and services for independent travellers.en
dc.language.isoenen
dc.publisherLincoln College, University of Canterburyen
dc.rights.urihttps://researcharchive.lincoln.ac.nz/page/rights
dc.subjectFree Independent Travellers (FITs)en
dc.subjecttourismen
dc.subjectNew Zealanden
dc.subjectmarket segmentsen
dc.subjectindependenten
dc.subjectlifestyleen
dc.subjecttourist typesen
dc.titleFree independent travellers: the unknown touristsen
dc.typeThesisen
thesis.degree.grantorUniversity of Canterburyen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Applied Scienceen
lu.thesis.supervisorDevlin, Pat
lu.thesis.supervisorShuttleworth, John
lu.contributor.unitDepartment of Social Science, Parks, Recreation, Tourism and Sporten
dc.subject.anzsrc1506 Tourismen
dc.subject.anzsrc150606 Tourist Behaviour and Visitor Experienceen


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