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dc.contributor.authorForbes, Sharon L.en
dc.contributor.authorCohen, David A.en
dc.contributor.authorDean, David L.en
dc.date.accessioned2011-03-23T23:23:17Z
dc.date.issued2010en
dc.identifier.citationForbes, S. L., Cohen, D. A., Dean, D. (2010). Women and wine: analysis of this important market segment. Paper presented at the 5th International Academy of Wine Business Research Conference, 8‐10 Feb. 2010, Auckland, NZ. Academy of Wine Business Research.en
dc.identifier.urihttps://hdl.handle.net/10182/3376
dc.description.abstractWhat do women want? This question is being asked by global wine producers and marketers as the significance of the female market segment has been recognised for its contribution to sales and income. In recent years, Berringer Blass has employed an all‐female team to design and market ‘White Lie’, a wine targeted specifically at women wine consumers (Todd, 2005). Bruwer, Li, Bastian and Alant (2005) also noted the emergence of wines positioned primarily for female consumers, such as ‘Bend on the River’ in Germany and ‘Annabella’ in Australia. But does the female wine consumer actually behave substantially differently from her male counterpart? This multi‐national study sought to understand whether significant differences in wine purchasing or consumption behaviour could indeed be explained by gender. Knowledge of gender‐based behavioural differences would be of use to the wine industry in terms of targeting and satisfying specific market segments.en
dc.language.isoenen
dc.publisherLincoln University. Faculty of Commerce. Department of Business Management, Law and Marketing.en
dc.relationThe original publication is available from - Lincoln University. Faculty of Commerce. Department of Business Management, Law and Marketing.en
dc.rightsCopyright © The Authorsen
dc.source5th International Academy of Wine Business Research Conferenceen
dc.subjectwine marketingen
dc.subjectwine consumptionen
dc.subjectfemale market segmenten
dc.subjectwine productionen
dc.subjectgender behaviouren
dc.subjectsurveysen
dc.titleWomen and wine: analysis of this important market segmenten
dc.typeConference Contribution - Published
lu.contributor.unitLincoln Universityen
lu.contributor.unitFaculty of Agribusiness and Commerceen
lu.contributor.unitDepartment of Agribusiness and Marketsen
pubs.finish-date2010-02-10en
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/AGMK
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/PE20
pubs.organisational-group/LU/Research Management Office/QE18
pubs.publication-statusPublisheden
pubs.start-date2010-02-08en
lu.identifier.orcid0000-0001-9323-6984
lu.identifier.orcid0000-0003-2534-8065
lu.identifier.orcid0000-0002-3053-288X
lu.subtypeConference Paperen


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