Loading...
Consumer attitudes regarding environmentally sustainable wine: an exploratory study of the New Zealand marketplace
Consumer attitudes regarding environmentally sustainable wine: an exploratory study of the New Zealand marketplace
Forbes, Sharon Cohen, David Cullen, Ross Wratten, Stephen Fountain, Joanna
Forbes, Sharon
Cohen, David
Cullen, Ross
Wratten, Stephen
Fountain, Joanna
Date
2009
Type
Journal Article
Collections
Fields of Research
Abstract
Previous research has suggested that consumers are becoming increasingly concerned by the effects of conventional agricultural food production practices on human health and environmental wellbeing. This study sought to understand whether environmentally sustainable practices in the vineyard would equate to advantages in the wine marketplace. Structured questionnaires were used to ascertain the views of wine consumers in Christchurch, New Zealand. The findings of this study indicate that consumers have a strong demand for wine which is produced using "green" production practices. Consumers believe that the quality of sustainable wine will be equal to or better than conventionally produced wine, and they are prepared to pay a higher price for this wine. © 2009 Elsevier Ltd. All rights reserved.
Permalink
Source DOI
Rights
Copyright © 2009 Elsevier Ltd. All rights reserved.