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    Meat : a consumer survey of Christchurch households

    Brodie, R. J.
    Abstract
    This study is the second in a series of AERU Research Reports presenting results of Consumer Surveys for various agricultural and horticultural products. In this study meat is the commodity under investigation and Christchurch was the location of the survey. Expenditure on meat is a major item in the family budget and in recent years a number of factors have operated to influence buying and consumption patterns. Not the least of these factors has been the steady increase in price of all meats and a changing price relativity between types of meat. It is hoped that the results of the survey will assist the meat trade in planning and executing its marketing operations.... [Show full abstract]
    Keywords
    meat; consumer consumption; survey; Christchurch; consumer behaviour
    Fields of Research
    1505 Marketing
    Date
    1977-10
    Type
    Monograph
    Collections
    • AERU Research Report series [366]
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