Music in the streets
Authors
Date
2010
Type
Journal Article
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Fields of Research
Abstract
Music in the streets of Christchurch. What a mall used to be before the name was appropriated by suburban shopping centres. This new heart for central Christchurch is designed to draw the masses back from the 'burbs. A renovated Christchurch City Mall was planned to be one of the first major projects to be realised from an overall city revitalisation programme that began in the late 1990s. It was initially a response to the growth of suburban malls with falling foot traffic counts in town leading to shop vacancies, increasing crime and vandalism. The strategy to revitalise the central city was based on encouraging people to come back to shop and live in the city heart, supported by the creation of a more vibrant and attractive destination.