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dc.contributor.authorPatterson, Alastair B.en
dc.contributor.authorMartin, Sandra K.en
dc.contributor.authorMollenkopf, D.en
dc.date.accessioned2011-10-20T03:42:47Z
dc.date.issued2005-08en
dc.identifier.urihttps://hdl.handle.net/10182/3937
dc.description.abstractThe role of the channel coordinator and the structure of their supply chains are critical to the success of a supply chain that produces a product targeted at a specific market niche. Without the management of the channel coordinator, focussed on delivering a product with specific attributes to the target niche, the supply chain will be incapable of working in concert and creating a cohesive product offering. The supply chain structure is critical to this process. Although these two concepts are often mentioned in the supply chain and associated literature, and despite their importance, there is very little empirical evidence that shows the linkage between the channel coordinator and the supply chain structure. This paper is based on the analysis of five case studies of small firms that have created supply chains to market a meat product with specialised attributes to a target market niche. A framework is developed to determine the factors that will influence the strategy of a channel coordinator when managing their supply chain, and hence, the way they will structure the supply chain most effectively and profitably to reach the target market niche with the product attributes desired.en
dc.format.extent214-222en
dc.language.isoenen
dc.publisherNew Zealand Agricultural and Resource Economics Societyen
dc.relationThe original publication is available from - New Zealand Agricultural and Resource Economics Societyen
dc.rightsCopyright by author(s). Readers may make copies of this document for non-commercial purposes only, provided that this copyright notice appears on all such copies.en
dc.sourceEleventh Annual Conference of the NZARESen
dc.subjectchannel coordinatoren
dc.subjectsupply chain structureen
dc.subjectniche marketsen
dc.subjectNew Zealand meat industryen
dc.titleNiche agribusiness supply chains and the channel coordinator’s role in their creation and managementen
dc.typeConference Contribution - Published
lu.contributor.unitLincoln Universityen
lu.contributor.unitApplied Management and Computingen
lu.contributor.unitFaculty of Agribusiness and Commerceen
lu.contributor.unitDepartment of Financial and Business Systemsen
pubs.finish-date2005-08-27en
pubs.notesPaper presented at the 2005 New Zealand Agricultural and Resource Economics Society (Inc.) Conference, Tahuna Conference Centre – Nelson, New Zealand. August 26-27, 2005.en
pubs.organisational-group/LU
pubs.organisational-group/LU/AMAC
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/FABS
pubs.publication-statusPublisheden
pubs.start-date2005-08-26en
lu.subtypeConference Paperen


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