Now showing items 1-6 of 6
Making a connection: tasting rooms and brand loyalty
There is growing research on the value of winery tasting rooms/cellar doors as an avenue for relationship building with consumers resulting in greater brand loyalty. This paper aims to examine the role of tasting rooms in ...
Generation Y as wine tourists: their expectations and experiences at the winery cellar door
(CAB International, 2010)
Wine tourism and research surrounding it has developed substantially over the last 15 years. The importance for wineries of visitation to cellar doors is recognised by both the tourism and wine industries (Carlsen and ...
"You felt like lingering..." experiencing "real" service at the winery Tasting Room
(Sage Publications, 2009)
There is a growing body of research on the experience of visitors to winery tasting rooms, and their expectations and satisfaction. This overview uses qualitative research in Australia and New Zealand to examine a number ...
Seasonality and the lifestyle "conundrum": An analysis of lifestyle entrepreneurship in wine tourism regions
This study explores the importance of non-economic, personal and family lifestyle goals in the establishment of rural wine tourism operations and how these lifestyle goals influence the decisions and actions of owners as ...
Place-based marketing and wine tourism: creating a point of difference and economic sustainability for small wineries
(Academy of Wine Business Research, 2011-06)
The purpose of this paper is to explore how small-scale wineries and wine regions create a point of difference and economic sustainability in a competitive marketplace through utilizing regional place branding and cellar ...
Younger wine tourists : a study of generational differences in the cellar door experience
(CAB International, 2006)
The importance for wineries of visitation to cellar doors is recognised by both the tourism and wine industries (O'Neill and Charters, 2000). The quality of cellar door service plays a central role in the tourist’s experience ...