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It's my party: influences upon young adults to consume sparkling wine and champagne in restaurants, bars and night clubs.
(International Centre for Tourism and Hospitality Research, 2011)
This is an international project investigating how young adults interact with sparkling wines and champagnes in a variety of hospitality environments. Research, via focus groups, was undertaken in the UK, New Zealand, ...
Generation Y and sparkling wines: a cross-cultural perspective
The aim of this study was to investigate and compare the engagement of Generation Y consumers with champagne and sparkling wine across five Anglophone countries. A qualitative approach was adopted using focus groups with ...