Going 'green' to find 'gold' in wine: a case study of a sustainable New Zealand wine producer

Abstract

Purpose: Sustainability has rapidly become a major part of the business lexicon, and increasingly the leading global brands have adopted sustainability as a key business driver. This study examines sustainable business practices in a small wine business. Design/methodology/approach: This study utilised a case study method to examine Huia Wines, a wine producer in Marlborough, New Zealand, which has adopted a sustainable business approach. Findings: Results suggest that engaging in a sustainable business model has resulted in a well-managed and profitable business for Huia Wines. They produce a high quality product which has appeal in key markets, they have excellent stakeholder relationships, and they have improved their business efficiencies and management systems. Practical implications: Small businesses, including wine producers, which engage in sustainable business practices can achieve substantial commercial benefits.