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dc.contributor.authorForbes, Sharon L.en
dc.contributor.authorThompson, Daviden
dc.date.accessioned2011-11-14T23:22:15Z
dc.date.issued2011-06en
dc.identifier.citationThompson, D. & Forbes, S. L. (2011). Going 'green' to find 'gold' in wine: a case study of a sustainable New Zealand wine producer. 6th AWBR International Conference, 9‐10 June 2011. Bordeaux, France: Bordeaux Management School.en
dc.identifier.urihttps://hdl.handle.net/10182/4022
dc.description.abstractPurpose: Sustainability has rapidly become a major part of the business lexicon, and increasingly the leading global brands have adopted sustainability as a key business driver. This study examines sustainable business practices in a small wine business. Design/methodology/approach: This study utilised a case study method to examine Huia Wines, a wine producer in Marlborough, New Zealand, which has adopted a sustainable business approach. Findings: Results suggest that engaging in a sustainable business model has resulted in a well-managed and profitable business for Huia Wines. They produce a high quality product which has appeal in key markets, they have excellent stakeholder relationships, and they have improved their business efficiencies and management systems. Practical implications: Small businesses, including wine producers, which engage in sustainable business practices can achieve substantial commercial benefits.en
dc.format.extent1-8en
dc.language.isoenen
dc.publisherAcademy of Wine Business Researchen
dc.relationThe original publication is available from - Academy of Wine Business Researchen
dc.rightsCopyright © The Authors.en
dc.source6th International Academy of Wine Business Research Conferenceen
dc.subjectwine industryen
dc.subjectbusiness modelsen
dc.subjectsustainabilityen
dc.subjectbusiness planningen
dc.subjectsmall businessen
dc.titleGoing 'green' to find 'gold' in wine: a case study of a sustainable New Zealand wine produceren
dc.typeConference Contribution - Published
lu.contributor.unitLincoln Universityen
lu.contributor.unitFaculty of Agribusiness and Commerceen
lu.contributor.unitDepartment of Agribusiness and Marketsen
lu.contributor.unitResearch Management Officeen
lu.contributor.unit/LU/Research Management Office/2018 PBRF Staff groupen
pubs.finish-date2011-06-11en
pubs.notesPaper presented at the 6th AWBR International Conference, held at Bordeaux Management School, France, 9-10 June 2011.en
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/AGMK
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/2018 PBRF Staff group
pubs.publication-statusPublisheden
pubs.start-date2011-06-09en
lu.identifier.orcid0000-0002-3053-288X
lu.subtypeConference Abstracten


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