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dc.contributor.authorFountain, Joanna M.en
dc.contributor.authorLamb, Charles G.en
dc.date.accessioned2011-12-05T22:54:56Z
dc.date.issued2011en
dc.identifier.citationFountain, J. & Lamb, C. (2011). Generation Y as young wine consumers in New Zealand: how do they differ from Generation X? International Journal of Wine Business Research, 23 ( 2), 107 - 124. Doi: 10.1108/17511061111142981en
dc.identifier.issn1751-1062en
dc.identifier.urihttps://hdl.handle.net/10182/4077
dc.description.abstractThe primary aim of this research was to identify the wine consumption behaviour of Generation Y in New Zealand, to explore if differences exist in the wine behaviour of Generation Y in comparison to Generation X, and to seek possible explanations for these differences, in terms of cohort, age and period. A quantitative survey was conducted with a random sample of residents of Christchurch, New Zealand in 1998 and again in 2008. Three forms of analysis were undertaken: time lag (comparing Gen Y, aged 18-29 in 2008 with Gen X, aged 20-29 in 1998), cross sectional (comparing Gen Y in 2008 with Gen X, aged 30-39 in 2008) and longitudinal (comparing Gen X in 1998 and 2008). The research focused on a relatively small sample within a specific urban New Zealand setting and further application to the country as a whole may be useful. Qualitative research, perhaps using a recall methodology to explore previous consumption behaviour, would help to provide more explanation for the findings.en
dc.format.extent107-124en
dc.language.isoenen
dc.publisherEmeralden
dc.relationThe original publication is available from - Emerald - https://doi.org/10.1108/17511061111142981 - https://hdl.handle.net/10182/4077en
dc.relation.urihttps://doi.org/10.1108/17511061111142981en
dc.rights© Emerald Group Publishing Limiteden
dc.subjectGeneration Yen
dc.subjectGeneration Xen
dc.subjectwine consumptionen
dc.subjectNew Zealanden
dc.titleGeneration Y as young wine consumers in New Zealand: how do they differ from Generation X?en
dc.typeJournal Article
lu.contributor.unitLincoln Universityen
lu.contributor.unitFaculty of Environment, Society and Designen
lu.contributor.unitDepartment of Tourism, Sport and Societyen
lu.contributor.unitResearch Management Officeen
lu.contributor.unit/LU/Research Management Office/2018 PBRF Staff groupen
dc.identifier.doi10.1108/17511061111142981en
dc.subject.anzsrc1505 Marketingen
dc.subject.anzsrc1503 Business And Managementen
dc.relation.isPartOfInternational Journal of Wine Business Researchen
pubs.issue2en
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Environment, Society and Design
pubs.organisational-group/LU/Faculty of Environment, Society and Design/DTSS
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/2018 PBRF Staff group
pubs.publication-statusPublisheden
pubs.publisher-urlhttps://hdl.handle.net/10182/4077en
pubs.volume23en
lu.identifier.orcid0000-0003-2556-3216


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