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    Fonterra in the San Lu milk scandal - a case study of a New Zealand company in a product-harm crisis : a dissertation submitted in partial fulfillment of the requirements for the degree of Bachelor of Commerce with Honours at Lincoln University

    Yan, Jiani
    Abstract
    The 2008 Sanlu milk scandal shocked the whole China and world. It was a truly tragic crisis and should never happen again. Fonterra, as a company held a 43% share of Sanlu Group, was involved in this scandal. This case study was conducted to better understand the Sanlu Group and Fonterra’s involvement in this scandal. Although this is not the first study of analysing the Sanlu milk scandal, it is a significant step towards exploring this case from a different perspective (news coverage). To accomplish this, a content analysis of 245 articles ranged from September 11, 2008 (the first time of the Sanlu milk scandal was revealed to the public by the media) to July 30, 2011 (the end of the data collection period), on different Chinese and global newspapers’ websites was conducted. In particular, this study is aimed to explore the crisis management strategies by comparing different actions taken by Sanlu and Fonterra. In addition, the author sought to have better knowledge of how the media portrayed Fonterra’s involvement in this scandal as well as the lessons learnt by Fonterra and the Chinese dairy industry.... [Show full abstract]
    Keywords
    Sanlu; crisis management strategies; milk scandal; Fonterra; news coverage; media; dairy industry
    Fields of Research
    1503 Business and Management; 150503 Marketing Management (incl. Strategy and Customer Relations)
    Date
    2011
    Type
    Dissertation
    Access Rights
    Digital dissertation can be viewed by current staff and students of Lincoln University only.
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    • Department of Global Value Chains and Trade [211]
    • Dissertations [445]
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