Efficiency benefits of choice model experimental design updating: a case study
Efficient experimental designs offer the potential to reduce confidence intervals for parameters of interest in choice models, or to reduce required sample sizes. C-efficiency recognises the salience of willingness to pay estimates rather than utility function parameters. This study reports on a choice model application that incorporated updated statistical designs based on initial responses in order to maximise C-efficiency. The revised design delivered significant improvements.
TypeConference Contribution - Unpublished (Conference Oral Presentation)
Copyright by author(s).