The potential of the Chinese market for New Zealand tourism: Chinese tourists and Chinese heritage in New Zealand
Abstract
China has experienced dramatic developments in its economy since 1978, when the
government changed its policy to focus on economic restructuring. The increase in
average income and less restrictive tourism policy have enabled Chinese citizens to
travel both domestically and outside of the country. Chinese people have a desire to
travel to other countries, and overseas travelling has become a popular trend. For
example, a study by American Express of 1,200 rich Chinese people in eight major
cities from August to September of 2005 found that over 60 percent of the interviewees
dreamed of travelling overseas (Chinanews.cn, 2006). In this context, China is rising
rapidly as a new major source of outbound tourists in the world (GOv.cn, 2005).
In 1998, a significant number of Chinese visitors (13,119) came to New Zealand; since
then the number has increased dramatically, jumping to 84,731 visitors in 2005
(TRCNZ, 2005). Data shows China is already the sixth biggest market for New
Zealand and it is expected to continue to grow. As a market with a great potential it is
felt that the potential of the Chinese market to the New Zealand tourism industry should
be paid more attention. To this end, this report is going to review Chinese culture, the
current situation of Chinese outbound tourism and its significance to New Zealand,
visitors' behaviour and characteristics, New Zealand's objectives of developing the
Chinese market, and Chinese tourists and Chinese heritage in New Zealand. It will
conclude by suggesting some further avenues of investigation.... [Show full abstract]
Keywords
tourism policy; Chinese culture; Chinese tourismFields of Research
150601 Impacts of Tourism; 140216 Tourism Economics; 150603 Tourism ManagementDate
2006-03Type
MonographCollections
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