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dc.contributor.authorAbdul Hamid, Suriani B.en
dc.contributor.authorCohen, David A.en
dc.contributor.authorManna, Valerie A.en
dc.date.accessioned2012-03-15T03:32:46Z
dc.date.issued2008-12en
dc.identifier.citationHamid, S. A., Cohen, D. A. & Manna, V. (2008). Adolescents' consumer socialisation of over-the-counter medicines: a proposed model and some preliminary findings. In Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian & New Zealand Marketing Academy Conference 2008, 1-3 December 2008. Olympic Park, Sydney, Australia.en
dc.identifier.urihttps://hdl.handle.net/10182/4348
dc.description.abstractThere has been a considerable amount of research on consumer socialisation over the past three decades. However, the marketing literature has not yet looked at adolescents as consumers of over-the-counter (OTC) medicines, despite the frequency and the potential problems of product usage in this market segment. This paper proposes a model to specifically address how adolescents learn to become consumers of OTC medicines and presents preliminary findings.en
dc.format.extent75-75en
dc.language.isoenen
dc.publisherAustralian & New Zealand Marketing Academyen
dc.relationThe original publication is available from - Australian & New Zealand Marketing Academyen
dc.rightsCopyright © The Authors.en
dc.sourceAustralia and New Zealand Marketing Academy Conference (ANZMAC) 2008 - Abstracts and Programen
dc.subjectconsumer socialisationen
dc.subjectadolescentsen
dc.subjectover-the-counter medicinesen
dc.titleAdolescents' consumer socialisation of over-the-counter medicines: a proposed model and some preliminary findingsen
dc.typeConference Contribution - Published
lu.contributor.unitLincoln Universityen
lu.contributor.unitFaculty of Agribusiness and Commerceen
lu.contributor.unitDepartment of Agribusiness and Marketsen
lu.contributor.unitDepartment of Global Value Chains and Tradeen
lu.contributor.unitResearch Management Officeen
lu.contributor.unit/LU/Research Management Office/2018 PBRF Staff groupen
pubs.finish-date2008-12-03en
pubs.notesPresented at the ANZMAC 2008 Conference, section TRACK 6: Consumer Behaviour (B) Conceptual Models and Theoriesen
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/AGMK
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/GVCT
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/2018 PBRF Staff group
pubs.publication-statusPublisheden
pubs.start-date2008-12-01en
lu.identifier.orcid0000-0001-9323-6984
lu.identifier.orcid0000-0002-7833-2246
lu.subtypeConference Paperen


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