Search
Now showing items 1-5 of 5
How young people are socialised to wine: the experiences of the Generation Y cohort in the US and Australasia
(Academy of Wine Business Research, 2011-06)
While a great deal of wine marketing attention has focused on the wine consumption patterns of Generation Y, little is known about their wine socialisation; that is, the age, situation and influences which saw them first ...
It's my party: influences upon young adults to consume sparkling wine and champagne in restaurants, bars and night clubs.
(International Centre for Tourism and Hospitality Research, 2011)
This is an international project investigating how young adults interact with sparkling wines and champagnes in a variety of hospitality environments. Research, via focus groups, was undertaken in the UK, New Zealand, ...
Generation Y and sparkling wines: a cross-cultural perspective
(Emerald, 2011)
The aim of this study was to investigate and compare the engagement of Generation Y consumers with champagne and sparkling wine across five Anglophone countries. A qualitative approach was adopted using focus groups with ...
Generation Y as young wine consumers in New Zealand: how do they differ from Generation X?
(Emerald, 2011)
The primary aim of this research was to identify the wine consumption behaviour of Generation Y in New Zealand, to explore if differences exist in the wine behaviour of Generation Y in comparison to Generation X, and to ...
Wine consumption and purchase behaviour in high and low involvement situations: a comparison of Gen Y and older consumers
(Academy of Wine Business Research, 2011-06)
Purpose:– To explore the wine consumption behaviour of Gen Y in comparison to
older wine consumers in a New Zealand context, with a focus on the influence of
situational involvement on wine behaviour. Design/methodology/approach:– ...