Now showing items 1-4 of 4
Making a connection: tasting rooms and brand loyalty
There is growing research on the value of winery tasting rooms/cellar doors as an avenue for relationship building with consumers resulting in greater brand loyalty. This paper aims to examine the role of tasting rooms in ...
Willing Workers on Organic Farms (WWOOF): the alternative farm stay experience?
(Channel View Publications, 2006)
This paper aims to contribute to knowledge about the farm stay experience by providing exploratory insights into the characteristics that are common to a hosted stay on a WWOOF farm and to investigate whether the experiences ...
Commodification and adventure in New Zealand tourism
(Channel View Publications, 2002)
This paper discusses the ways in which the commodification of adventure in tourism has increasingly become implicated in the production and consumption of tourist places. It examines the notion of adventure in tourism and ...
Global influences on access: the changing face of access to public conservation lands in New Zealand
(Channel View Publications, 2001)
This paper critically examines the intersection of several key factors influencing access to nature-based resources in New Zealand's public lands. Particular attention is directed to three major global influences on such ...