Now showing items 1-2 of 2
How young people are socialised to wine: the experiences of the Generation Y cohort in the US and Australasia
(Academy of Wine Business Research, 2011-06)
While a great deal of wine marketing attention has focused on the wine consumption patterns of Generation Y, little is known about their wine socialisation; that is, the age, situation and influences which saw them first ...
Generation Y and sparkling wines: a cross-cultural perspective
The aim of this study was to investigate and compare the engagement of Generation Y consumers with champagne and sparkling wine across five Anglophone countries. A qualitative approach was adopted using focus groups with ...