Now showing items 1-5 of 5
Making a connection: tasting rooms and brand loyalty
There is growing research on the value of winery tasting rooms/cellar doors as an avenue for relationship building with consumers resulting in greater brand loyalty. This paper aims to examine the role of tasting rooms in ...
Generation Y and sparkling wines: a cross-cultural perspective
The aim of this study was to investigate and compare the engagement of Generation Y consumers with champagne and sparkling wine across five Anglophone countries. A qualitative approach was adopted using focus groups with ...
Generation Y as young wine consumers in New Zealand: how do they differ from Generation X?
The primary aim of this research was to identify the wine consumption behaviour of Generation Y in New Zealand, to explore if differences exist in the wine behaviour of Generation Y in comparison to Generation X, and to ...
Commodification and adventure in New Zealand tourism
(Channel View Publications, 2002)
This paper discusses the ways in which the commodification of adventure in tourism has increasingly become implicated in the production and consumption of tourist places. It examines the notion of adventure in tourism and ...
The stuff of which dreams are made: representations of the South Sea in German-language tourist brochures
(Channel View Publications, 2004)
The ways in which the South Pacific islands are represented in German-language tourist brochures is investigated. Our discussion of these brochure representations will examine the contrasts between tourism advertising ...