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Making a connection: tasting rooms and brand loyalty
There is growing research on the value of winery tasting rooms/cellar doors as an avenue for relationship building with consumers resulting in greater brand loyalty. This paper aims to examine the role of tasting rooms in ...
Commodification and adventure in New Zealand tourism
(Channel View Publications, 2002)
This paper discusses the ways in which the commodification of adventure in tourism has increasingly become implicated in the production and consumption of tourist places. It examines the notion of adventure in tourism and ...