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Now showing items 11-20 of 26
Paid to paddle: 'Living the Dream' in the New Zealand sea kayaking industry : a dissertation submitted in fulfilment of requirements for Masters [i.e. Master] of Applied Science (Parks, Recreation and Tourism) at Lincoln University
(Lincoln University, 2011)
Work, leisure and lifestyle have long been areas of study and interest to researchers and of
more than passing interest to the "ordinary person on the street". In contemporary society,
consideration of this "work-life ...
DIY (Do-It-Yourself) home improvement in New Zealand
(Lincoln University, 2011)
Do-it-yourself home improvement (DIY) is considered a defining characteristic of Kiwi identity and the New Zealand way-of-life, with a 2009 home improvement advertisement boasting that DIY is in our DNA. Since at least the ...
How young people are socialised to wine: the experiences of the Generation Y cohort in the US and Australasia
(Academy of Wine Business Research, 2011-06)
While a great deal of wine marketing attention has focused on the wine consumption patterns of Generation Y, little is known about their wine socialisation; that is, the age, situation and influences which saw them first ...
It's my party: influences upon young adults to consume sparkling wine and champagne in restaurants, bars and night clubs.
(International Centre for Tourism and Hospitality Research, 2011)
This is an international project investigating how young adults interact with sparkling wines and champagnes in a variety of hospitality environments. Research, via focus groups, was undertaken in the UK, New Zealand, ...
Seasonality and the lifestyle "conundrum": An analysis of lifestyle entrepreneurship in wine tourism regions
(Routledge, 2011)
This study explores the importance of non-economic, personal and family lifestyle goals in the establishment of rural wine tourism operations and how these lifestyle goals influence the decisions and actions of owners as ...
Generation Y and sparkling wines: a cross-cultural perspective
(Emerald, 2011)
The aim of this study was to investigate and compare the engagement of Generation Y consumers with champagne and sparkling wine across five Anglophone countries. A qualitative approach was adopted using focus groups with ...
Generation Y as young wine consumers in New Zealand: how do they differ from Generation X?
(Emerald, 2011)
The primary aim of this research was to identify the wine consumption behaviour of Generation Y in New Zealand, to explore if differences exist in the wine behaviour of Generation Y in comparison to Generation X, and to ...
The potential of wine tourism experiences to impart knowledge of sustainable practices: the case of the Greening Waipara biodiversity trails
(Academy of Wine Business Research, 2011-06)
Purpose:– To explore the extent to which the biodiversity trails are imparting knowledge of sustainable viticultural practices, and adding to the winery experience and wine purchase behaviour of winery visitors. ...
Place-based marketing and wine tourism: creating a point of difference and economic sustainability for small wineries
(Academy of Wine Business Research, 2011-06)
The purpose of this paper is to explore how small-scale wineries and wine regions create a point of difference and economic sustainability in a competitive marketplace through utilizing regional place branding and cellar ...
A cultural framing of nature: Chinese tourists' motivations for, expectations of, and satisfaction with, their New Zealand tourist experience
(Cognizant Comm. Corp., 2011)
The Chinese holiday market has become very important to the New Zealand tourism industry. Understanding Chinese tourists’ needs is therefore crucial for the future development of this market. Existing research suggests ...