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    A direct wool marketing option between New Zealand wool exporters and producers

    Dorrian, Jules
    Abstract
    In recent years reports and studies have indicated the need for growers to devise and use alternative raw wool selling options. Concern from growers about market signals, net returns and handling charges has led one breed society to look into direct selling their wool to an exporter. It was found that although the system was set up and used by a few growers, the strengthening market influenced growers to remain with the present auction system. Growers found it hard to break from tradition and accept more control of their clip in the initial stages of wool marketing. Brokers perceived this other option as being a threat to the established auction system rather than creating a more competitive market for growers to sell their clip. It is thought that this direct system will be slowly accepted over the next few seasons, once income and feedback advantages can be observed.... [Show full abstract]
    Keywords
    direct marketing; wool marketing; New Zealand; wool exporters; wool production; wool industry; marketing strategies; Corriedale breeders; Wool Services International (WSI); pricing structures; auction; contractual system
    Fields of Research
    070106 Farm Management, Rural Management and Agribusiness; 1505 Marketing
    Date
    1994
    Type
    Dissertation
    Access Rights
    Digital thesis can be viewed by current staff and students of Lincoln University only. If you are the author of this item, please contact us if you wish to discuss making the full text publicly available.
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