Show simple item record

dc.contributor.authorTipples, Rupert S.en
dc.date.accessioned2008-05-22T05:06:47Z
dc.date.issued2008en
dc.identifier.citationTipples, R. (2008). Cottesbrook’s New Zealand Sauvignon blanc wine to Tesco. British Food Journal, 110(4/5), 444-459.en
dc.identifier.issn0007-070Xen
dc.identifier.urihttps://hdl.handle.net/10182/497
dc.description.abstractPurpose – The purpose of this case study is to explore how a relatively economically insignificant business can gain and maintain access to a major supermarket chain on the other side of the globe in a world oversupplied with fine wines. Design/methodology/approach – Based on the approach to case studies recommended by Lyons (2005), this case study is built on semi‐structured interviews with key informants, previous experience, observations, documentary and web resources, combined in a process of triangulation to ensure reliability and content validity. Findings – The nature of the problems facing a small wine producer are described, followed by an account of how access to Tesco was achieved and maintained. Personnel with previous Tesco contact were found to be vital to gaining access. Providing exactly what the supermarket wanted, when it wanted it and with reliability to continue supply over time were found to be critical as was the role of the channel coordinator. Supplier/supermarket loyalty was able to survive opposition. Maintaining good relationships in the supply chain was supported at all levels by active participation of the supplier's principals, in all stages of the chain, both personally and in developing solutions to the supermarket's problems. Originality/value – The case study describes the first successful export of wine from New Zealand to Britain for sale in Bag‐in‐Box containers and how this is far more efficient in “food miles”.en
dc.format.extent444-459en
dc.language.isoenen
dc.publisherEmerald Group Publishing Limiteden
dc.relationThe original publication is available from - Emerald Group Publishing Limited - https://doi.org/10.1108/00070700810868951 - http://hdl.handle.net/10182/497en
dc.relation.urihttps://doi.org/10.1108/00070700810868951en
dc.subjectwinesen
dc.subjectsupermarketsen
dc.subjectsupplier relationsen
dc.subjectFood Scienceen
dc.titleCottesbrook's New Zealand Sauvignon Blanc wine to Tescoen
dc.typeJournal Article
lu.contributor.unitLincoln Universityen
lu.contributor.unitFaculty of Agribusiness and Commerceen
lu.contributor.unitDepartment of Land Management and Systemsen
dc.identifier.doi10.1108/00070700810868951en
dc.relation.isPartOfBritish Food Journalen
pubs.issue4/5en
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/LAMS
pubs.publication-statusPublisheden
pubs.publisher-urlhttp://hdl.handle.net/10182/497en
pubs.volume110en


Files in this item

Default Thumbnail

This item appears in the following Collection(s)

Show simple item record