For New Zealand, assessing consumer attitudes in global food markets, is important to
maximizing the value of exports. This study aims to assess consumer attitudes and
preferences towards a number of food attributes and origins. These attributes include factors
such as quality and safety but also animal welfare, environmental quality and recyclability
and the willingness to pay (WTP) for these. The overall impact of the WTP for these
attributes was calculated using the Lincoln Trade and Environment model (LTEM). The study
focuses on the United Kingdom (UK), China and India. Method: Surveys of consumers
stratified by social class or income. The LTEM was used to calculate the impact on NZ from
the various WTP’s. Results: This study found that consumers valued the attributes positively.
In many cases India and China valued attributes more than in the UK especially for
environmental quality, animal welfare and recyclable attributes. The LTEM showed the
impact on NZ producer returns was significant.[Show full abstract]
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