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    Consumer attitudes and willingness to pay for attributes of food, in particular from New Zealand

    Saunders, Caroline M.; Guenther, Meike; Tait, Peter R.; Saunders, John
    Abstract
    For New Zealand, assessing consumer attitudes in global food markets, is important to maximizing the value of exports. This study aims to assess consumer attitudes and preferences towards a number of food attributes and origins. These attributes include factors such as quality and safety but also animal welfare, environmental quality and recyclability and the willingness to pay (WTP) for these. The overall impact of the WTP for these attributes was calculated using the Lincoln Trade and Environment model (LTEM). The study focuses on the United Kingdom (UK), China and India. Method: Surveys of consumers stratified by social class or income. The LTEM was used to calculate the impact on NZ from the various WTP’s. Results: This study found that consumers valued the attributes positively. In many cases India and China valued attributes more than in the UK especially for environmental quality, animal welfare and recyclable attributes. The LTEM showed the impact on NZ producer returns was significant.... [Show full abstract]
    Keywords
    sustainability; willingness to pay; choice experiment; food labelling; cross-country comparison
    Fields of Research
    140201 Agricultural Economics
    Date
    2013-02
    Type
    Conference Contribution - published (Conference Paper)
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    • AERU publications [158]
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    © Copyright 2013 by Saunders, C., Guenther, M., Tait, P. & Saunders, J. All rights reserved. Readers may make verbatim copies of this document for non-commercial purposes by any means, provided that this copyright notice appears on all such copies.
    Citation
    Saunders, C., Guenther, M., Tait, P., Saunders, J. (2013). Consumer attitudes and willingness to pay for attributes of food, in particular from NZ. Proceedings of the 57th AARES Annual Conference, Sydney, 5 – 8 February, 2013. Canberra, Australia: Australian Agricultural and Resource Economics Society.
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