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dc.contributor.authorSaunders, Caroline M.en
dc.contributor.authorGuenther, Meikeen
dc.contributor.authorTait, Peter R.en
dc.contributor.authorSaunders, Johnen
dc.date.accessioned2013-04-11T22:49:27Z
dc.date.created2013-04-10en
dc.date.issued2013-04en
dc.identifier.citationSaunders, C., Guenther, M., Tait, P., Saunders, J. (2013). Assessing consumer preferences and willingness to pay for NZ food attributes in China, India and the UK. Proceedings of the 87th Annual Conference of the Agricultural Economics Society, University of Warwick, United Kingdom, 8-10 April 2013. Banbury, UK: Agricultural Economics Society.en
dc.identifier.urihttps://hdl.handle.net/10182/5336
dc.description.abstractUnderstanding international consumer preferences and attitudes towards food is important in maximizing the value of food exports. This study aims at assessing these preferences and attitudes towards a number of food attributes, alongside consumer’s willingness to pay (WTP) for food certified for these attributes. These attributes include basic attributes such as price and quality, but also extend to environmental and social attributes such as recyclability and animal welfare. The study focuses on China, India and the UK, being three important export markets for New Zealand’s food exports, and the global impact of the WTP for each of these countries has been modelled using the Lincoln Trade and Environment Model (LTEM). Method: Surveys of consumers in each country, stratified by social class or income. Modelled trade and production from the various WTP’s from the LTEM. Results: This study found that consumers valued the attributes positively and were willing to pay up to 10 per cent extra for certified food products. In many cases India and China valued attributes more than in the UK especially environmental quality, animal welfare and recyclable attributes. The LTEM showed the impact on New Zealand and EU (European Union-27) producer returns was significant.en
dc.format.extent1-16en
dc.language.isoenen
dc.publisherAgEconen
dc.relationThe original publication is available from - AgEcon - http://purl.umn.edu/158381en
dc.rights© Copyright 2013 by Saunders, C., Guenther, M., Tait, P., Saunders, J. All rights reserved. Readers may make verbatim copies of this document for non-commercial purposes by any means, provided that this copyright notice appears on all such copies.en
dc.source87th Annual Conference of the Agricultural Economics Society (AES)en
dc.subjectfood labellingen
dc.subjectsustainabilityen
dc.subjectcross-country comparisonen
dc.subjectwillingness to payen
dc.subjectchoice experimenten
dc.titleAssessing consumer preferences and willingness to pay for NZ food attributes in China, India and the UKen
dc.typeConference Contribution - Published
lu.contributor.unitLincoln Universityen
lu.contributor.unitAgribusiness and Economics Research Uniten
dc.subject.anzsrc140201 Agricultural Economicsen
pubs.finish-date2013-04-10en
pubs.notesContributed Paper prepared for presentation at the 87th Annual Conference of the Agricultural Economics Society, University of Warwick, United Kingdom 8 - 10 April 2013en
pubs.organisational-group/LU
pubs.organisational-group/LU/Agribusiness & Economics Research Unit
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/PE20
pubs.organisational-group/LU/Research Management Office/QE18
pubs.publication-statusPublisheden
pubs.publisher-urlhttp://purl.umn.edu/158381en
pubs.start-date2013-04-08en
lu.identifier.orcid0000-0001-6394-4947
lu.identifier.orcid0000-0003-1597-7511
lu.identifier.orcid0000-0003-0383-9867
lu.subtypeConference Paperen


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