Survey methodology is the study of sampling of individuals from a population with the goal of making statistical inference about that population. A survey that measures an entire target population is called a Census. A survey can refer to many different types or techniques of observation, but in context of survey sampling it most often involves a questionnaire. Surveys are conducted in numerous research fields including: marketing, psychology, political economy, sociology, economics and more. Surveys elicit information such as: preferences and attitudes (e.g. type of car), behaviour (e.g. how often you eat fruit), or factual information (e.g. income). Questionnaire design is a crucial stage in the survey research process.... [Show full abstract]
Fields of Research2005 Literary Studies
TypeConference Contribution - unpublished (Conference Oral Presentation)
- AERU publications 
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