Tourism is New Zealand’s fourth largest industry, providing jobs for thousands of New Zealanders and significant foreign capital for the nation’s economy. Of concern to ministry and industry decision makers is the “spatial yield” of these tourists which takes into account the spatial and temporal contributions of their movements in terms of economic, cultural and environmental impacts. We have developed an agent-based model of tourism movements to simulate these impacts and to allow for the evaluation of different scenarios (such as increases in petrol prices or variations in currency exchange rates) on the behaviours of those tourists. In order to develop realistic and grounded heuristics for the model, interview protocols were developed in order to identify the key drivers in tourists’ decision making process.