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dc.contributor.authorMcRae, Kiri
dc.date.accessioned2013-06-03T23:40:03Z
dc.date.available2013-06-03T23:40:03Z
dc.date.issued2009
dc.identifier.urihttps://hdl.handle.net/10182/5468
dc.description.abstractCompetition within the kiwifruit industry continues, with kiwifruit suppliers seeking increased market share. Zespri is responsible for almost all export marketing and facilitates continuous improvement through increasing compliance standards and benchmarking kiwifruit suppliers' performance. Kiwifruit suppliers are a key part of the kiwifruit supply chain from orchard to wharf gate. Some kiwifruit suppliers operate within a single site and are often perceived as higher performers. Operating a multi-site operation requires sophisticated internal communication systems that include face to face, printed and optimising the use of technology. This paper discusses how Satara can develop its competitive advantage by improving internal communication to increase productivity through communication systems and processes, increasing the accountability of employees with standardised performance reporting between sites and shifts, and motivating employees by recognition.en
dc.language.isoenen
dc.publisherLincoln Universityen
dc.rights.urihttps://researcharchive.lincoln.ac.nz/page/rights
dc.subjectkiwifruit industryen
dc.subjectsupply chainen
dc.subjectinternal communicationen
dc.subjectcommunication systemsen
dc.subjectperformance reportingen
dc.subjectmanagementen
dc.subjectworkplace cultureen
dc.subjectemployee participationen
dc.titleInternal communication and the impact on productivity at Satara Cooperativeen
dc.typeDissertationen
thesis.degree.grantorLincoln Universityen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Professional Studiesen
lu.thesis.supervisorKissling, Chris
lu.contributor.unitDepartment of Business Management, Law and Marketingen
dc.rights.accessRightsThis digital dissertation can be viewed only by current staff and students of Lincoln University.en
dc.subject.anzsrc150309 Logistics and Supply Chain Managementen
dc.subject.anzsrc150312 Organisational Planning and Managementen
dc.subject.anzsrc200105 Organisational, Interpersonal and Intercultural Communicationen


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