Research@Lincoln
    • Login
     
    View Item 
    •   Research@Lincoln Home
    • Faculty of Agribusiness and Commerce
    • Department of Land Management and Systems
    • View Item
    •   Research@Lincoln Home
    • Faculty of Agribusiness and Commerce
    • Department of Land Management and Systems
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Technological profile of Brazilian innovative beef farmers: which technologies these farmers adopt, which they don't and reasons for the difference

    de Aragao Pereira, Mariana; Woodford, Keith B.
    Abstract
    The adoption of 45 production, environmental and managerial technologies by 26 Brazilian innovative beef farmers is analysed in relation to technology attributes and adoption rationale. The farmers were purposively selected based on their self-enrolment in an organisation or program that promotes beef farming innovations. They were interviewed using a semi structured in-depth interview. On average, farmers adopted 27 of the 45 technologies, with highest adoption rates for production and managerial technologies. Environmental technologies perceived as more compatible with production systems had higher levels of adoption compared to other environmental technologies. In general, farmers adopted technologies that were compatible with their goals, farming systems and constraints. Results confirmed and extended Rogers’ proposition of technologies attributes which influence adoption behaviour, and provided evidence for a hierarchy among these attributes. Compatibility and advantages relative to alternative technologies were the most important technology attributes in explaining adoption by individual farmers. Relevant but of secondary importance were observability and trialability prior to major commitment. Complexity was a deterrent to adoption but could be overcome by highly valued attributes aspects. Non-adoption was typically a considered decision consistent with goals and farming systems. Therefore, failure to adopt amongst innovative farmers should not in itself be considered an irrational behaviour or a failure of the research, development and extension systems.... [Show full abstract]
    Keywords
    Brazil; beef farmers; innovation; diffusion; technology adoption
    Fields of Research
    070201 Animal Breeding; 080603 Conceptual Modelling
    Date
    2011-03
    Type
    Conference Contribution - Published (Conference Paper)
    Collections
    • Department of Land Management and Systems [382]
    Share this

    on Twitter on Facebook on LinkedIn on Reddit on Tumblr by Email

    Thumbnail
    View/Open
    Pereira_Woodford_imfa_2011.pdf
    Metadata
     Expand record
    Copyright © 2014 IFMA.
    Citation
    Pereira, M. de A., & Woodford, K. (2011). Technological profile of Brazilian innovative beef farmers: which technologies these farmers adopt, which they don't and reasons for the difference. In Proceedings of the 18th International Farm Managment Congress, 20-26 March 2011 (pp. 316-323). Retrieved from http://www.ifmaonline.org/pages/con_full_articles.php?abstract=596
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us
     

     

    Browse

    All of Research@LincolnCommunities & CollectionsTitlesAuthorsKeywordsBy Issue DateThis CollectionTitlesAuthorsKeywordsBy Issue Date

    My Account

    LoginRegister

    Statistics

    View Usage Statistics
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us