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dc.contributor.authorde Aragao Pereira, Marianaen
dc.contributor.authorWoodford, Keith B.en
dc.date.accessioned2014-01-08T23:04:47Z
dc.date.issued2011-03en
dc.identifier.citationPereira, M. de A., & Woodford, K. (2011). Technological profile of Brazilian innovative beef farmers: which technologies these farmers adopt, which they don't and reasons for the difference. In Proceedings of the 18th International Farm Managment Congress, 20-26 March 2011 (pp. 316-323). Retrieved from http://www.ifmaonline.org/pages/con_full_articles.php?abstract=596en
dc.identifier.isbn978-92-990056-6-8en
dc.identifier.urihttps://hdl.handle.net/10182/5775
dc.description.abstractThe adoption of 45 production, environmental and managerial technologies by 26 Brazilian innovative beef farmers is analysed in relation to technology attributes and adoption rationale. The farmers were purposively selected based on their self-enrolment in an organisation or program that promotes beef farming innovations. They were interviewed using a semi structured in-depth interview. On average, farmers adopted 27 of the 45 technologies, with highest adoption rates for production and managerial technologies. Environmental technologies perceived as more compatible with production systems had higher levels of adoption compared to other environmental technologies. In general, farmers adopted technologies that were compatible with their goals, farming systems and constraints. Results confirmed and extended Rogers’ proposition of technologies attributes which influence adoption behaviour, and provided evidence for a hierarchy among these attributes. Compatibility and advantages relative to alternative technologies were the most important technology attributes in explaining adoption by individual farmers. Relevant but of secondary importance were observability and trialability prior to major commitment. Complexity was a deterrent to adoption but could be overcome by highly valued attributes aspects. Non-adoption was typically a considered decision consistent with goals and farming systems. Therefore, failure to adopt amongst innovative farmers should not in itself be considered an irrational behaviour or a failure of the research, development and extension systems.en
dc.format.extent316-323en
dc.language.isoenen
dc.publisherInternational Farm Managment Associationen
dc.relationThe original publication is available from - International Farm Managment Association - http://hdl.handle.net/10182/5775en
dc.rightsCopyright © 2014 IFMA.en
dc.source18th International Farm Management Congress Vol.1 - Peer Review Papers (PR)en
dc.subjectBrazilen
dc.subjectbeef farmersen
dc.subjectinnovationen
dc.subjectdiffusionen
dc.subjecttechnology adoptionen
dc.titleTechnological profile of Brazilian innovative beef farmers: which technologies these farmers adopt, which they don't and reasons for the differenceen
dc.typeConference Contribution - Published
lu.contributor.unitLincoln Universityen
lu.contributor.unitFaculty of Agribusiness and Commerceen
lu.contributor.unitDepartment of Land Management and Systemsen
dc.subject.anzsrc070201 Animal Breedingen
dc.subject.anzsrc080603 Conceptual Modellingen
pubs.finish-date2011-03-26en
pubs.notesIn Proceedings of the 18th International Farm Management Congress, Methven Resort, Methven, New Zealand, March 20th to 26th, 2011, International farm Management Association.en
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/LAMS
pubs.publication-statusPublisheden
pubs.publisher-urlhttp://hdl.handle.net/10182/5775en
pubs.start-date2011-03-20en
dc.publisher.placeLincoln, Canterburyen
lu.subtypeConference Paperen


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