Project outcomes are; to quantatively determine the needs of primary sector accounting customers (farmers), to identify: (i) What farmers accountancy needs are currently being met by accountants (ii) What farmers accountancy needs accountants are not currently meeting?, and to identify opportunities for professional development for primary sector accountants to bridge the gap between the actual current service being provided for farmers and services required by farmers.

The New Zealand Kellogg Rural Leaders Programme develops emerging agribusiness leaders to help shape the future of New Zealand agribusiness and rural affairs. Lincoln University has been involved with this leaders programme since 1979 when it was launched with a grant from the Kellogg Foundation, USA.