Recent media reports suggest that farmers should target market opportunities by adding substance and accountability to New Zealand's "clean green" image and adopting recognised environmental performance standards. ISO 14000 is an international accreditation standard recognising responsible environmental management. By examining the standard itself, reviewing relevant legislation and exploring market concerns, this report evaluates ISO 14000 in terms of its suitability for on-farm use.

The New Zealand Kellogg Rural Leaders Programme develops emerging agribusiness leaders to help shape the future of New Zealand agribusiness and rural affairs. Lincoln University has been involved with this leaders programme since 1979 when it was launched with a grant from the Kellogg Foundation, USA.