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dc.contributor.authorLorck, Anna
dc.date.accessioned2014-03-25T01:44:42Z
dc.date.available2014-03-25T01:44:42Z
dc.date.issued2003
dc.identifier.urihttps://hdl.handle.net/10182/5937
dc.descriptionThe New Zealand Kellogg Rural Leaders Programme develops emerging agribusiness leaders to help shape the future of New Zealand agribusiness and rural affairs. Lincoln University has been involved with this leaders programme since 1979 when it was launched with a grant from the Kellogg Foundation, USA.en
dc.description.abstractConsumer research has been identified as one of the key recommendations that Pipfruit Growers of New Zealand (PGNZI) undertakes as part of a three-tier public awareness strategy on Integrated Fruit Production (IFP). The research will help provide insight into what motivates the shopper to buy apples or pears, and identify levers to influence the various target groups. It will also help test the generic value brand in IFP and what it means.en
dc.language.isoenen
dc.publisherLincoln University. Faculty of Commerce. Kellogg Rural Leaders Programme.en
dc.relation.ispartofseriesKellogg Rural Leaders Programme reporten
dc.rightsCopyright © The Author.en
dc.subjectconsumer choiceen
dc.subjectapplesen
dc.subjectpearsen
dc.subjectIntegrated Fruit Productionen
dc.subjectpipfruit industryen
dc.titleGreat story to tell: "the IFP good apple"en
dc.typeMonographen
lu.contributor.unitKellogg Rural Leadersen
dc.subject.anzsrc1505 Marketingen
dc.subject.anzsrc0706 Horticultural Productionen


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