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dc.contributor.authorLorck Anna,
dc.date.accessioned2014-03-25T01:44:42Z
dc.date.available2014-03-25T01:44:42Z
dc.date.issued2003
dc.identifier.urihttps://hdl.handle.net/10182/5937
dc.descriptionThe New Zealand Kellogg Rural Leaders Programme develops emerging agribusiness leaders to help shape the future of New Zealand agribusiness and rural affairs. Lincoln University has been involved with this leaders programme since 1979 when it was launched with a grant from the Kellogg Foundation, USA.
dc.description.abstractConsumer research has been identified as one of the key recommendations that Pipfruit Growers of New Zealand (PGNZI) undertakes as part of a three-tier public awareness strategy on Integrated Fruit Production (IFP). The research will help provide insight into what motivates the shopper to buy apples or pears, and identify levers to influence the various target groups. It will also help test the generic value brand in IFP and what it means.
dc.language.isoen
dc.publisherLincoln University. Faculty of Commerce. Kellogg Rural Leaders Programme.
dc.relationThe original publication is available from Lincoln University. Faculty of Commerce. Kellogg Rural Leaders Programme.
dc.relation.ispartofseriesKellogg Rural Leaders Programme report
dc.rightsCopyright © The Author.
dc.subjectpipfruit industry
dc.subjectIntegrated Fruit Production
dc.subjectpears
dc.subjectapples
dc.subjectconsumer choice
dc.titleGreat story to tell: "the IFP good apple"
dc.typeOther
lu.contributor.unitKellogg Rural Leaders
dc.subject.anzsrc1505 Marketing
dc.subject.anzsrc0706 Horticultural Production
pubs.notesThe New Zealand Kellogg Rural Leaders Programme develops emerging agribusiness leaders to help shape the future of New Zealand agribusiness and rural affairs. Lincoln University has been involved with this leaders programme since 1979 when it was launched with a grant from the Kellogg Foundation, USA.
pubs.publication-statusPublished
lu.subtype


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