Statistics reveal around 6800 new lifestyle blocks are created each year. Yet surprisingly little is known about "Lifestylers" - nobody knows for sure whether the anecdotal data reported in media matches the reality of life on a lifestyle block. This research was undertaken to investigate people who have purchased and live on lifestyle properties on the South Kaipara Head peninsula. The hypothesis was that, "buyers find the reality of living on a lifestyle block is different from their perception prior to buying". The research sought to find if these people are satisfied with their lifestyle by identifying behaviours and factors that may influence their attitudes. The research also wanted to learn the opinions of lifestylers with the view their experiences may assist prospective buyers of smallholdings. At the same time the research endeavoured to bring to light possible planning issues that could be of interest to the local authorities and organisations.

The New Zealand Kellogg Rural Leaders Programme develops emerging agribusiness leaders to help shape the future of New Zealand agribusiness and rural affairs. Lincoln University has been involved with this leaders programme since 1979 when it was launched with a grant from the Kellogg Foundation, USA.